"Bands don’t break out without some sort of promotion, whether that is paid for by their labels, or earned through new kinds of algorithmic and social promotion we are seeing with online music services."
#1: Better targeting
The Realtime Feed is great to help you improve your targeting. You can go back 7 days and see which artists your listeners were tuned into when they became your fan. This data can tell you whether an artist target is generating fans or not.
All listeners in the Realtime Feed have one thing in common - they all showed interest in your target artists. Try to identify differences between listeners who become fans and those who don't. To understand more about your audience, look for similarities between the listeners that become fans.
If you're noticing some songs generate more fans than others, it might be worth considering allocating more play credits to those songs. To make the most of your Airplays, you want to make sure each play credit is well spent - allocate play credits to songs that generate fans and then keep the remaining songs available on your profile page. Fans and visitors will appreciate being able to hear more music by the artist they're interested in.
When you combine this knowledge with data reports, you'll be able to make smarter decisions about targeting, as well as how best to spend your play credits. We know you guys are pro's at using Airplay, so if you have more tips and tricks on how to best use the Realtime Listener Feed please share them in the 'comments' section. As always - thanks for being part of Jango Airplay and stay tuned for more Airplay updates.
/The Jango Airplay Team
http://airplay.jango.com/invites/114529
#1: Better targeting
The Realtime Feed is great to help you improve your targeting. You can go back 7 days and see which artists your listeners were tuned into when they became your fan. This data can tell you whether an artist target is generating fans or not.
#2: Identify your target audience
All listeners in the Realtime Feed have one thing in common - they all showed interest in your target artists. Try to identify differences between listeners who become fans and those who don't. To understand more about your audience, look for similarities between the listeners that become fans.
#3: Find your hits and promote them!
If you're noticing some songs generate more fans than others, it might be worth considering allocating more play credits to those songs. To make the most of your Airplays, you want to make sure each play credit is well spent - allocate play credits to songs that generate fans and then keep the remaining songs available on your profile page. Fans and visitors will appreciate being able to hear more music by the artist they're interested in.
When you combine this knowledge with data reports, you'll be able to make smarter decisions about targeting, as well as how best to spend your play credits. We know you guys are pro's at using Airplay, so if you have more tips and tricks on how to best use the Realtime Listener Feed please share them in the 'comments' section. As always - thanks for being part of Jango Airplay and stay tuned for more Airplay updates.
/The Jango Airplay Team
http://airplay.jango.com/invites/114529
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